14+ years.
One consistent
belief.

I'm Gohar Salim — a Creative Lead and Art Director based in Toronto, helping brands translate strategy into impactful creative across social, motion, digital, and integrated campaigns. Over the past 14+ years, I've led creative initiatives across agency, in-house, and freelance environments, working with global brands including EA Games, McDonald's Canada, VinFast, Belairdirect, SiriusXM, and Onnit.

My work has been recognized by AdAge, Adweek, Strategy Magazine, and Muse by Clio, and I was credited on EA Games' Split Fiction following a Guinness World Record-breaking launch. Most recently at Sid Lee Toronto, I led digital and social creative for brands including EA Games, VinFast, Belairdirect, Angel's Envy, Allbirds, and Loto-Québec, contributing to award-winning campaigns and large-scale product launches.

My belief is simple: clarity beats cleverness, and craft beats noise. Whether I'm leading a campaign, directing content production, mentoring creatives, or developing content strategy, that principle guides every decision. I enjoy building systems, aligning teams, and helping ideas move from strategy to execution without losing the quality that makes them memorable.

Throughout my career, I've worked closely with strategists, marketers, production teams, and senior stakeholders while directing designers, motion creatives, editors, and freelance partners across a wide range of projects and industries.

Currently open to Creative Lead, Senior Art Director, Associate Creative Director, and Creative Strategy opportunities in Toronto and remote. If you're building something worth noticing, let's talk.