10+ years.
One consistent
belief.

I'm Gohar Salim — a senior creative based in Toronto, working at the intersection of brand, social, motion, and performance. Over the past decade I've led creative at agencies like Sid Lee and Zulu Alpha Kilo, built a freelance practice, and held strategic in-house roles.

My belief is simple: clarity beats cleverness, and craft beats noise. Whether I'm directing a social campaign, designing a motion system, or consulting on performance creative strategy — that principle is the lens I look through.

Campaign work has been recognised by AdAge, Adweek, and Muse by Clio. Clients have included EA Games, McDonald's Canada, SiriusXM, Onnit, Belairdirect, and VinFast Canada.

I'm available for senior creative roles, consulting, and select freelance engagements. If you're building something worth noticing, let's talk.