I've spent over a decade at the intersection of brand, social, motion, and performance creative — from scrappy freelance to top Canadian agencies like Sid Lee and Zulu Alpha Kilo.

I believe the best creative work doesn't just look good — it moves people to act. That conviction drives every brief I pick up, from national brand campaigns to performance ad systems.

Work recognised by Adweek, Muse by Clio, and Strategy Magazine. Campaigns aired on the Super Bowl. EA Games Split Fiction contributed to three Guinness World Records. Battlefield 6 'Destruction Receipts' won a Webby Award for Best AI Integration in Social Media.