I've spent over a decade at the intersection of brand, social, motion, and performance creative — from scrappy freelance to top Canadian agencies like Sid Lee and Zulu Alpha Kilo.

I believe the best creative work doesn't just look good — it moves people to act. That conviction drives every brief I pick up, from national brand campaigns to performance ad systems.

Press recognition from AdAge, Adweek, and Muse by Clio confirms the work. But the metric I care about most is whether it actually worked for the client.